Yahoo! Broadband Video Player - 2005

The Yahoo! Broadband Video Player is a Flash rich internet application (RIA) developed to deliver high quality streaming video for the Broadband Access customers. The16s to increase engagement and video consumption as well as achieve a universal video player platform for the Yahoo! network, consolidating seven different players.

This was a large scale cross BU initiative having to address a significant number of stakeholder needs, challenging requirements and yet achieve a simple and intuitive user experience. The design team conducted formative user research as well as iterative prototype testing to refine the design and feature set. We discovered the user behavior of a primary “view mode” vs a secondary “browse mode”. We incorporated current advertising units and video search functionality. We developed an innovative and scalable multi-channel navigation system, allowing for quick content pagination and easy access to the complete Yahoo! video collection.

As the design director, Mark led all aspects of the user experience design in particular outlining the user-centered design process, helping define the product requirements, overseeing the user research and testing, developing the user experience strategy, directing the interaction and visual design, overseeing the implementation and fostering consensus across the various BU senior stakeholders.