Independent studio · San Francisco & Zurich · Working globally
Product design for ambitious ideas and emerging technology.
MSDO is a strategic product and design studio building applied AI products for the real world — from UX/UI through product development across web, mobile, and emerging platforms.
Services
From AI opportunity to working product.
MSDO helps teams find the right AI opportunities, test them with users, design and build the product, and adopt AI-first design processes.
AI TransformationProduct Strategy
Audit key business workflows, identify where AI creates value, and turn it into an actionable roadmap.
Rapid Prototyping &User Research
Concept and build working prototypes, test them with real users, and use the learnings to build what matters.
AI-DrivenProduct Design
Design, build, and ship AI-native product experiences for web, mobile, and data-driven platforms.
AI-First Process &Design Systems
Build scalable design systems and help your team adopt AI-first design processes.
Studio
About
Mark Strehlow / Founder & Principal
Mark has over 20 years in product, design, and brand across leading digital consultancies, large-scale consumer product organizations, and growth-stage startups.
He pairs strategic, big-picture thinking with hands-on design and more than a decade of AI expertise to build world-class products and services where intelligence is core to the experience and drives real value.
As Co-founder of Rainfall, he has been building AI-native, decentralized systems, including a platform for Self-Sovereign Personal AI and AI Coherence infrastructure for the agentic era. He works directly in the tools, prototyping and shipping with AI-native workflows, and advises early-stage companies on product strategy, UX, and emerging technology.
Previously, he led UX Design and Brand Creative at Truvalue Labs, an AI-driven alternative-data company, helping scale the product to its acquisition by FactSet.
As Head of UX at Flip Video, he led a high-growth, cross-platform team and directed the design of Flip's hardware, software, and video-sharing platform through its acquisition by Cisco. Flip became a category-defining product used by millions to capture and share personal video.
Mark has also built and led the Consumer Services design group at Yahoo! and held design roles at leading digital consultancies including Razorfish.
Full bio