Case study · Crypto portfolio management

Coinboost

Designing a mobile trading experience that made diversified crypto portfolio management more approachable.

Role
Product Strategy, UX/UI Design, Prototyping
Date
2021
Sector
Cryptocurrency · Trading
Platform
Mobile App

Challenge + Approach

Challenge

Crypto access remained intimidating and fragmented.

Mass-market consumers wanted access to cryptocurrencies, but trading across exchanges and managing risk created a high barrier to entry.

Approach

Make diversified portfolio management feel simple.

Coinboost combined three quantitatively managed funds, periodic rebalancing guidance, and one access point to multiple exchanges in a focused mobile workflow.

The work included:

  • Product and portfolio strategy
  • Mobile UX and interface design
  • Interactive prototyping

Mobile App

The concept covered onboarding, fund selection, portfolio performance, allocation, activity, and account controls.

Coinboost mobile application screens

Outcome

A focused mobile concept for managing crypto portfolios.

The experience connected portfolio selection, monitoring, and rebalancing guidance in one approachable system.

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