About / MSDO
Design leadership for technology in transition.
MSDO is led by Mark Strehlow, a product and design leader working across product strategy, UX, brand, and emerging technology.

Mark Strehlow / Founder & Principal
Mark has over 20 years in product, design, and brand across leading digital consultancies, large-scale consumer product organizations, and growth-stage startups.
He pairs strategic, big-picture thinking with hands-on design and more than a decade of AI expertise to build world-class products and services where intelligence is core to the experience and drives real value.
As Co-founder of Rainfall, he has been building AI-native, decentralized systems, including a platform for Self-Sovereign Personal AI and AI Coherence infrastructure for the agentic era. He works directly in the tools, prototyping and shipping with AI-native workflows, and advises early-stage companies on product strategy, UX, and emerging technology.
Previously, he led UX Design and Brand Creative at Truvalue Labs, an AI-driven alternative-data company, helping scale the product to its acquisition by FactSet.
As Head of UX at Flip Video, he led a high-growth, cross-platform team and directed the design of Flip's hardware, software, and video-sharing platform through its acquisition by Cisco. Flip became a category-defining product used by millions to capture and share personal video.
Mark has also built and led the Consumer Services design group at Yahoo! and held design roles at leading digital consultancies including Razorfish.
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